General Guidelines for NECAT: Sales and Advertising

NECAT prohibits direct sales, endorsements, and financial "asks."
Instead, focus on providing information and encouraging further exploration without making value judgments or soliciting. Here are examples of what is allowed versus what isn’t.

1. Product or Service Mentions

Allowed:

  • "You can learn more about this product at [website or contact info]."

  • "For more information about [product/service], visit [XYZ.org]."

  • "To see the complete range of our products, head to [website]."

Not Allowed:

  • "Buy this product now at [website]!"

  • "This is the best product for your needs—order today!"

  • "Get 20% off if you purchase now!"

Example Situation:
Guest wants to mention a product they created

  • Allowed: "If you're interested in learning more about my product, you can visit [website]."

  • Not Allowed: "Make sure to buy my product—it’s the best on the market!"

2. Event Promotion

Allowed:

  • "Details about our upcoming event are available at [website]."

  • "You can find more information on how to attend at [XYZ.org]."

  • "Join us for this event, where we'll explore [topic]. Visit our website for more."

Not Allowed:

  • "Tickets are available now, get yours before they're sold out!"

  • "Buy your VIP tickets today for exclusive access."

Example Situation:
Guest promoting a live event

  • Allowed: "We're really excited about our upcoming event, and you can find all the information at [website]."

  • Not Allowed: "Get your tickets before they run out—only available until [date]!"

3. Sponsorships and Acknowledgements

Allowed:

  • "This program is brought to you by [XYZ organization]."

  • "We’d like to thank [Sponsor Name] for their support."

Not Allowed:

  • "XYZ makes the best products on the market. We highly recommend them!"

  • "Buy [Sponsor Product] today and experience the difference!"

Example Situation:
Host acknowledging a sponsor

  • Allowed: "We’d like to thank our sponsor, XYZ organization, for supporting our program. You can learn more at [website]."

  • Not Allowed: "XYZ makes the best tech gadgets—get one now at [website]!"

4. Fundraising and Donations

Allowed:

  • "To find out more about how you can support our work, please visit [XYZ.org]."

  • "We appreciate community support—details are on our website."

Not Allowed:

  • "Please donate today to support our work!"

  • "Click here to contribute financially to keep us going!"

Example Situation:
Guest discussing support for a nonprofit

  • Allowed: "If you'd like to learn more about how you can get involved, visit [website]."

  • Not Allowed: "We need your donations—click the link to give today!"

5. Endorsements and Recommendations

Allowed:

  • "We’ve partnered with [Organization] to bring you this content. Check out their work at [XYZ.org]."

  • "You can find out more about [this service] at [website]."

Not Allowed:

  • "We think [Organization] is the best in the field and recommend you use them!"

  • "You should choose [Product]—it's better than the rest!"

Example Situation:
Host wants to mention a partnered organization

  • Allowed: "Our partners at [Organization] have been an incredible support, and you can learn more about their mission at [website]."

  • Not Allowed: "[Organization] is by far the best choice if you need [service]—definitely check them out!"

By focusing on informative and neutral language rather than persuasive or promotional language, you’ll be fully compliant with NECAT guidelines while still providing viewers with the information they need. This guide can help ensure everyone on set uses consistent and appropriate phrasing.